Graphic design ads project for one of the famous Australian accounting service provider.

The goal was to transform the typically stressful concept of tax time into easy solution, highlighting their role for small businesses and sole traders.

The design takes inspiration from 1970s retro-style casino marquee sign, featuring with bold illuminated typography and theatrical themes. By applying gaussian blur and outer/inner glow to the fonts - a glowing neon-style signage with the feeling of vintage 70s vibe is adopted.